In 2009, bottled water sales in the United States declined for the second year in a row, according to the Beverage Marketing Corporation.U.S. bottled water revenues went down 5.2 percent and the volume of water sold went down 2.5 percent. Pepsi's Aquafina's sales declined by 10 percent, Coca Cola’s Dasani went down by 7.9 percent, and Nestle Waters North America’s leading brand, Poland Spring, declined by 6.4 percent. This fall in sales may be bad news for the bottled water industry, but it is good news for the environment.
The Beverage Marketing Corporation cited the downturn in the economy as a reason for the decline in sales. It makes sense that consumers with tightened budgets would drop bottled water because it is not an essential product and tap water is an easy alternative. However, the report also lists environmental concerns as a factor affecting bottled water consumption. Many people are turning to the tap not just because it is hundreds to thousands of times cheaper, but also because it is a more environmentally responsible choice.